Giving Patients, Public & Staff Information

Effective marketing of the trust and strategising your communication management is fundamental. More frequently trusts are using the opt-in method as a way to approach development of their membership area through a number of accessible and well publicised methods:

• Health days / road shows
• Email and direct marketing campaigns
• Create awareness through Trust website
• Local media
• "Member get Member" - recruitment approach
• Using partner organisations (GPs, dental practises, pharmacies)
• Personal contact
• Newsletters
• Events

Are you able to measure how effective these methods are? It is crucial that in a transforming and patient focused NHS, we adopt mechanisms to effectively measure patient experience. Membership development through CIS is targeted on the level of relationship involvement the member has with the trust and effectively pre-selects the most effective mode of communication.

Grow Your NHS Membership Community & Database

CIS supports membership development and provides a clear analysis of the effectiveness of the growth and recruitment campaigns by:

• Targeting, recruiting and increasing new members
• Developing and managing active membership involvement
• Personalising and grouping members
• Defining level of membership involvement
• Developing partnership and stakeholder engagement
• Developing and strategising your communication management;
  • Sending, managing and analysing email campaigns
  • Personalised automated invitations and newsletters can be sent on community education and wellness events
  • Sending relevant, targeted and automated surveys (including Experience and Exit Surveys) to public, patient and staff events
• Providing relevant information to support increased membership and increased levels of involvement with the trust
• Developing the experiences of members by engaging them through social marketing channels:
  • Blogs
  • Online forums
  • Social networking sites and interaction with Expert Patient and mentoring programmes
• Improving the outcomes of your partnerships to maximise joint working and financial benefits
• Ensuring change has positive outcomes for both staff and patients
• Continuously growing, maintaining and retaining your membership community
• Helping you understand your community.

Allowing your members to have a say encourages active participation on both sides. This approach demonstrates that members do make a difference in the shaping of the delivery of the services. Understanding why people want and don’t want to be involved allows you to be not only reactive but proactive with your method.

Identify with Your Membership Community

CIS will ensure your communication and engagement programme will deliver pertinent and appropriate interaction whilst continuously developing and managing community relationships.

This is done through detailed segmentation of your local members and helping you identify with your membership community.

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